Francisco Cruz
About MePortfolio — 2026
Francisco Cruz
Francisco Cruz
Industrial Designer — Furniture Design & 3D Visualization
Emailhello@fcruz.work
Phone+420 723 184 035
AddressLibeň, Praha 8, Czechia

Industrial designer focused on furniture design and 3D visualization.

My work moves from early concept sketches through production-ready documentation for manufacturing. Background spans furniture design and technical documentation for manufacturing, across Guatemala City and, since 2024, Prague.

Strong Rhino and AutoCAD 3D modeling skills, with additional experience in AutoCAD 2D, SketchUp, render software, and the Adobe Suite.

MA in Future Design (Distinction, Teesside University / Prague College) and a Bachelor's in Industrial Design.

Education
MA, Future Design (Distinction)
Teesside University (UK) / Prague College — 2023–2025
BA, Industrial Design
Universidad Rafael Landívar — 2015–2021
Skills & software
Rhino 3DAutoCADSketchUp KeyShotD5 RenderPrusaSlicer PhotoshopIllustratorFigma Hand woodworkingResin castingExport logistics
Experience
Dec 2025 — Present
Interior Design & 3D Visualizer
The Miners (Coffee Giants a.s.), Prague
  • Produced technical furniture and fit-out drawings for 10+ new coffee shop store openings across five countries (Belgium, Cyprus, Czechia, Portugal, Spain).
  • Applied hands-on knowledge of coffee shop equipment requirements to resolve installation conflicts, and converted the architect's design into contractor-ready documentation for custom furniture fabrication.
  • Designed custom furniture pieces for individual client requests, from initial sketch through manufacture-ready technical documentation.
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  • Compiled manufacturer specifications and key dimensions to build technical blocks for 20 to 30+ pieces of coffee shop equipment, creating the library and AutoCAD template standards now used studio-wide.
  • Modeled 3D concept options in Rhino for the company's new kiosk-format coffee shop concept, presenting multiple design iterations for internal review and approval.
Oct 2024 — Nov 2025
Studio Assistant
Jiri Krejcirik Studio, Prague
  • Translated concepts into 3D models for lighting, furniture, and accessory collections, then into technical documentation for production.
  • Contributed detailed 3D models used to produce the 2D technical documentation for manufacturing Skoba's "B1 Lamps," designed by Jiri Krejcirik.
  • Worked the studio's stand at the 2025 edition of Salone del Mobile (Salone Satellite), Milan, handling setup and engaging buyers and press.
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  • Transformed raw product photography into polished, print- and web-ready images for the studio's portfolio and marketing materials.
  • Rebuilt the studio's product photo archive for a website relaunch and produced Mailchimp campaigns, press kits, and pricing documents.
Sep 2021 — Aug 2023
Design Consultant & International Sales
Piegatto Contemporary Design, Guatemala City
  • Converted inquiries into showroom visits, matching each client's needs and space to specific pieces, colors, and fabrics from our catalog, usually followed by an in-home visit to confirm dimensions.
  • Led spatial and interior design for 10+ major residential projects, analyzing space through blueprints for layout, color, and material selection.
  • Worked with Piegatto's in-house production team on custom specifications, translating client requests for size and color into the studio's high-end designs.
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  • Handled export logistics for furniture shipments to multiple countries, including the US, Colombia, Venezuela, Panama, and the Dominican Republic.
  • Identified and onboarded an international distributor in the Dominican Republic for an initial multi-container order, advising on product and color selection based on our best sellers and the new market.
Jun 2021 — Aug 2021
Furniture Designer and Sales Associate
Tabla, Office Furniture SA, Guatemala City
  • Produced dimensioned SketchUp models for custom furniture projects, translating each design into CNC-ready cut specifications and assembly details for the production team.
  • Selected materials and finishes for each piece, laminates, fabric grades for task chairs, weighing durability against the client's budget.
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  • Worked directly with the in-house production team, reviewing fit and dimensions in person before installation to catch problems ahead of delivery.
  • Conducted in-home client consultations and measurements personally, advising on cost-effective materials suited to each client's budget and space.
May 2019 — May 2021
Interior Design & Co-Manager
Grupo Recinos (progressed through 3 titles across two store openings)

Progressed from design consultant into co-managing one of two stores opened as part of the company's regional expansion.

Interior Design & Co-Manager, second regional store
Nov 2020 — May 2021
  • Combined hands-on design consulting with team leadership and sales-target accountability as co-manager of the second store.
  • Served as the team's escalation point for client service issues, resolving disputes directly to protect customer relationships and repeat business.
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  • Managed daily operations at the second store alongside a small design-sales team, splitting time between hands-on client consultations and team coaching.
  • Promoted to co-manager of the second store after the design-and-sales approach proved out at the first, extending the same model to a new market.
Interior Design & Sales Supervisor, first regional store
Mar 2020 — Oct 2020
  • Selected as part of a small team of design-sales advisors chosen to open the store, adapting the capital's design-consultation approach to a new local market.
  • Led and trained a team of sales-design advisors, coaching them on space assessment and furniture recommendations.
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  • Chosen for the role by combining a strong design background with sales tactics already proven in the capital, the exact profile Grupo Recinos was recruiting for to lead the new-market push.
  • Personally advised clients via in-home measurements and mock-ups ahead of purchase.
Sales Associate & Interior Design Consultant, Habitat
May 2019 — Mar 2020
  • Advised individual retail clients on furniture selection, layout, and finishes, from store visits through full in-home consultations.
  • Managed the full sales process independently, reading client needs, negotiating price, and closing the sale.
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  • Assessed each client's living space and lifestyle, room size, household, pets, before recommending furniture options.
  • Advised on fabric protection, color, and material options (wood veneer, solid wood, upholstery) matched to each client's budget.
Dec 2018 — Apr 2019
Office Furniture Sales & Design Consultant
Güino (Sistemas y Proyectos Guatemala)
  • Sold office chairs, desks, and modular workstations to business clients, from initial contact through closing the sale.
  • Took on-site measurements at client offices to plan furniture layout and fit.
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  • Used the supplier's 3D configuration software to design layouts with their actual product line, giving clients an accurate preview before ordering.
  • Designed a full office fit-out (private offices, meeting rooms) for one client as part of a larger sales pitch, working from on-site measurements and the same 3D configuration process.
Jan 2017 — Nov 2018
Sales Associate & Junior Interior Designer
Grupo Recinos, Habitat
  • Advised individual retail clients on furniture selection, layout, and finishes, starting from store visits and later handling full in-home consultations.
  • Learned sales fundamentals on the job: reading client needs, negotiating price, and closing the sale.
  • Started as an entry-level sales associate, receiving on-the-job training in interior design and moving into a junior design role within the store team.
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  • Used early design knowledge to recommend complementary pieces that helped clients complete a room rather than buy a single item, while working toward weekly sales targets.
  • Trained under senior sales staff early in the role, then began running client consultations independently as design and product knowledge grew.
Courses
08/2022
Online, MX
Introduction to Rhino 3D for Parametric Design
Piegatto — Javier Gaxiola
04/2022
AGI, Offices, GTM
Lighting for Residential and Commercial Use
AGI — Guatemalan Lighting Association
06/2017
Edificio TEC, GTM
Social Networks for Your Business
Splash Academy — Tírate al Agua
03/2017
Edificio TEC, GTM
Entrepreneurship and Startup
Splash Academy — Tírate al Agua
01/2015
Guatemala City, GTM
Artistic Drawing
Academia Ars Artis / Walter Peter
Volunteer
03/2024
Berlin, Germany
Transmediale Digital Art and Culture Festival

As a volunteer at the Transmediale Festival, I contributed with stage support and installation assistance at one of the leading international festivals for art and digital culture.

2018
Quetzaltenango, Guatemala
Product Design Consultancy
INDIS — Research Institute and Higher Studies of Architecture and Design
International Cooperation and Development Fund — Taiwan Mission in Guatemala
Guatemalan Government — Ministry of Economy

I assisted a local wood craftsman in Guatemala through the Taiwan Mission initiative, optimizing toy truck production by establishing a standardized production line and designs, boosting efficiency and market sales.

2015
Sacatepéquez, Guatemala
Product Design Technical Assistance
INDIS — Research Institute and Higher Studies of Architecture and Design
Rafael Landívar University
Guatemalan Government — Ministry of Economy

As designers, we visited a community near Guatemala City with a cooperative called Cosender. I helped Elena, who made jams for local markets. I created "Ms. Elena Jams," a branding and identity project with commercial purposes.

Entrepreneurship
2018 – 2021
Guatemala City, Guatemala
Búho Gt. — Butcher Block Design and Manufacture
Personal entrepreneurship development

This project highlights Guatemala's precious woods through "butcher block" cutting boards, preferred by chefs for their quality and functionality. By showcasing the wood's end grain, I enhance its beauty and durability while preventing damage during use.

Career timeline

Employment, ventures, and education, drawn to scale by actual dates. Hover any block for the full role and dates.

2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
TODAY, SEP 2026
Employment
Habitat
Grupo Recinos
Piegatto
JK Studio
The Miners
Ventures &
major projects
Búho GT
Divus Dea
Forma
Education
BA, Industrial Design
MA, Future Design
Employment
Ventures & major projects
Education
© 2026 Francisco Cruz hello@fcruz.work · LinkedIn: @franciscocruz90 · Prague, Czechia